![]() ![]() It also takes space in the memory which can be an issue with low end devices. The download itself can be long, especially on a slow mobile network and will use up data quota, so it’s never completely free. On the other hand, a native app has to be downloaded from a mobile store, either from iTunes for iOS or any of the Android stores. The account “lives” within WeChat platform, so there is no installation either. All it takes is a tap on “follow” button and you are in. native app is the fact that it requires no download. WeChat Official Account + WeChat broadcast messages + WeChat mini. This article will be the first of a three-part blog series, exploring WeChat Official Accounts and how marketers can leverage this to enter the Chinese market. One of the advantages of WeChat account vs. Chinese firms are naturally more familiar with the WeChat platform and how deeply. Scan the QR code with the scanner in your WeChat app (other barcode scanning apps will not work). In this article, I’m going to compare both strategies from the perspective of available functionality. Connecting WeChat to Make Go to the WeChat public platform. This article will explain the different accounts and help you find the type that fits you best. In some ways, an official account resembles a native app which raises an important question: should a brand setup an app, an official account or both? The optimal mobile strategy would, of course, depend, on a type of business and its marketing objectives. WeChat now has 3 types of official accounts: Subscription Accounts () Service Accounts () Corporate Accounts () Before registering your WeChat official account, take a moment to think about your needs and goals. Central to this appeal is WeChat’s friendly ecosystem of mini-apps that can be accessed within the main app by following official brand accounts. If you have multiple WeChat official accounts, click the user profile icon in the upper-right corner and select a WeChat account from the list. The Eloqua-WeChat Integrator page is displayed. You can choose to change the language in the top right corner to English. From the Apps list, click WeChat Message Gallery. Providing platform for brands to reach customers on their smartphones is the main WeChat‘s appeal to marketers in China. Step 1: Search and open the homepage of WeChat Official Accounts Platform (mp.weixin.qq.com). First launched in 2011 as a simple messaging platform similar to WhatsApp allowing individuals to communicate with each other’s, WeChat quickly became the main reference of mobile-messaging in.
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